In order to market events effectively it is vital to consider the organiser's perspective and link it to those of the consumers attending. As such, this is the first book on the...
In order to market events effectively it is vital to consider the organiser's perspective and link it to those of the consumers attending. As such, this is the first book on the...
Параметри на продукта
Автор
Ivna Reic
Параметри на продукта
Автор
Ivna Reic
Описание на продукта
In order to market events effectively it is vital to consider the organiser's perspective and link it to those of the consumers attending. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin ' the supply and the demand ' in the specific context of events. The book begins by defining events and the implications this has for their marketing. It then explores the event marketing landscape and discusses the consumer experience. Finally it focuses on the strategies employed to manage the marketing activities related to events. The title introduces the reader to core principals as well as current developments such as e marketing, social media, sponsorship and PR.
Липсва или е неправилен важен параметър? Предоставената информация е само за ориентиране, затова ви съветваме да проверите дали предлаганият продукт има ключовите параметри от които се нуждаете, преди да купите от магазина по ваш избор. Въпреки че се стремим към максимална точност на информацията, за съжаление не можем винаги да гарантираме 100% съответствие. Цените на продуктите са с включен ДДС.
Продуктът все още няма отзиви.
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