The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury...
The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury...
Параметри на продукта
Автор
Klaus-Peter Wiedmann, Nadine Hennigs
Параметри на продукта
Автор
Klaus-Peter Wiedmann, Nadine Hennigs
Описание на продукта
The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements.
Липсва или е неправилен важен параметър? Предоставената информация е само за ориентиране, затова ви съветваме да проверите дали предлаганият продукт има ключовите параметри от които се нуждаете, преди да купите от магазина по ваш избор. Въпреки че се стремим към максимална точност на информацията, за съжаление не можем винаги да гарантираме 100% съответствие. Цените на продуктите са с включен ДДС.
Продуктът все още няма отзиви.
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