Value Proposition Design - How to Create Products and Services Customers Want
This book is based on the same concepts as Business Model Generation, however, it will focus on the principles of great value propositions--which is the most important of the 9 building...
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Value Proposition Design - How to Create Products and Services Customers Want
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Value Proposition Design - How to Create Products and Services Customers Want | Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos
Value Proposition Design - How to Create Products and Services Customers Want | Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos
Value Proposition Design - How to Create Products and Services Customers Want
Value Proposition Design - How to Create Products and Services Customers Want
Описание на продукта
This book is based on the same concepts as Business Model Generation, however, it will focus on the principles of great value propositions--which is the most important of the 9 building...
Параметри на продукта
Автор
Alan Smith, Gregory Bernarda, Trish Papadakos, Yves Pigneur
Език
Английски
Година на издаване
2014
Брой страници
320
Тегло
775
Параметри на продукта
Автор
Alan Smith, Gregory Bernarda, Trish Papadakos, Yves Pigneur
Език
Английски
Година на издаване
2014
Брой страници
320
Тегло
775
Описание на продукта
This book is based on the same concepts as Business Model Generation, however, it will focus on the principles of great value propositions--which is the most important of the 9 building blocks of the Business Model Canvas. Great value propositions:Are embedded in great business models. Focus on few pain relievers and gain creators, but those do extremely well. Focus on jobs, pains, or gains that a large number of customers have, or for which a small number is willing to pay a lot of money. Align with how customers measure success. Focus on the most significant jobs, most severe pains, and most relevant gains. Differentiate from competition in a meaningful way. Address functional, emotional, and social jobs all together.
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