Value Proposition Design - How to Create Products and Services Customers Want

This book is based on the same concepts as Business Model Generation, however, it will focus on the principles of great value propositions--which is the most important of the 9 building blocks of the Business Model Canvas. Great value propositions:Are embedded in great business models. Focus on few pain relievers and gain creators, but those do extremely well. Focus on jobs, pains, or gains that a large number of customers have, or for which a small number is willing to pay a lot of money. Align with how customers measure success. Focus on the most significant jobs, most severe pains, and most relevant gains. Differentiate from competition in a meaningful way. Address functional, emotional, and social jobs all together.