The Communication Strategy for the Accesion to the European Union

Състояние: Отлично
Издателство: Bulgarian Diplomatic Institute
Град на издаване: Sofia
Наличност: singular
Ширина (мм): 165
Височина (мм): 235
Корици: Меки

CONTENTS
PROJECT "HOW TO COMMUNICATE WITH THE PUBLIC
IN THE CONTEXT OF THE EU INTEGRATION"
Foreword by Tanya Mihaylova ... 7
COMMUNICATING THE EUROPEAN UNION
- WHY, WHO, WHAT, HOW?
Prof. Ingrid Shikova ... 11
PUBLIC ACCEPTANCE OF EU ACCESSION - NOT A MATTER WHICH
RUNS BY ITSELF: LESSONS LEARNT FROM ANALYSES
OF COMMUNICATION STRATEGIES IN THE CONTEXT
OF ACCEDING TO THE EUROPEAN UNION
Prof. Eckart Stratenschulte... 27
PRESENTATION OF HUNGARY’S COMMUNICATION POLICY
ON EUROPEAN INTEGRATION DURING THE COUNTRY’S PREPARATION
FOR FULL MEMBERSHIP OF THE EUROPEAN UNION
Tedi Ganchev ... 41
PRESENTATION OF BULGARIA’S COMMUNICATION POLICY
ON EUROPEAN INTEGRATION DURING THE PERIOD
OF PREPARATION FOR FULL EU MEMBERSHIP
Biliana Decheva ... 59
COMMUNICATION STRATEGY OF THE REPUBLIC OF CROATIA
Georgi Gergov ... 83
COMMUNICATING THE EUROPEAN UNION IN MONTENEGRO
Prof. Ingrid Shikova ... 101
HOW TO COMMUNICATE THE EU IN SERBIA
Vladimir Shopov ... 127
HOW TO COMMUNICATE WITH THE PUBLIC
IN THE CONTEXT OF EU INTEGRATION
REPORT ON THE REPUBLIC OF MACEDONIA
Assoc. Prof. Kaloyan Simeonov ... 145